Krystal reached out to Hey Sunny Studio because she had set new goals to reach within her business, and she knew her current brand and website needed to be redone to allow her to get there.

Her previous brand was a single logo that she DIY’d herself, and while she was consistent with her colours, she felt her brand overall didn’t represent the experience and skill level she had. Her website was also DIY’d, and because of the nature of her products and their many customizations, the sales process was very long. There would be anywhere from 5-10 emails with a potential customer prior to purchasing, the navigation menu was confusing, she couldn’t focus on her bestsellers and truly provide the exceptional experience she longed for.

We honed in on her ideal customers, and crafted a brand identity & tagline that would stand out within her industry. Along with that we added a lot of her personality to her website with fun graphics and patterns! We integrated and set up customization apps within her website to ensure the customer journey would be clear and direct from the home page to the checkout.

Within 8 months after wrapping our project she increased her revenue by $30,000!

Read her testimonial below to hear more of her goals accomplished.