Kaylee Wulff Birth Worker
Kaylee reached out to Hey Sunny Studio because she was feeling disconnected from her current brand. She was struggling to show up on social media and market her business in an authentic way, and wasn’t sure what to be sharing online to provide value and educate to her audience. We took a look at her industry, her approach to birth and the dream clients she wanted to work with. After gathering this information we built out a brand identity that stood out from the neutral, mellow brands we saw heavily in the birth worker/doula/midwifery industry. We worked through strategic messaging to help position herself as the educational guide for both the individual birthing and their partner.
Once the Brand stage was complete we customized our Daisy Website Template to match her new branding, had our copywriter re-write the information for her website with the updated brand identity and had her new website launch ready within 1 week.
SERVICES
Brand Positioning
Brand Growth Strategy
Brand Values
Messaging Strategy
Ideal Client Analysis
Brand Identity Design
Print Design
Website Template Customization
Content Strategy
In her words
When I reached out to Hey Sunny Studios I was feeling stuck and unmotivated with my business; Not because I didn't enjoy what I did anymore, but because I didn't know how to push forward and grow the way I wanted to. Since working with Cheryl and Laura I really feel like my passion and drive have been reignited and I have a clearer path of the direction I need to go in. The branding and website, along with the guidance to find my voice, have helped me reach my ideal clients and I am more cohesive to my brand and my identity.
Thanks again, ladies! I will definitely be reaching out again in the future for any other design work I need!”
-Kaylee