Wyld & Rooted

Full Brand Project

When owner, Jenn, reached out to Hey Sunny Studio she was feeling misalignment and stagnant within her business. Previously named ‘Shop Ecohut’, Jenn found that was no longer resonating with where her business was. She had a vision of picking up more traction with online sales, growing her following and expanding into the development of her own products, but she wasn’t sure how to get things moving again and felt overwhelmed with where to start.

We sat down for a few hours during our initial Strategy Session and really broke apart her business. We uncovered her values, her mission, who her target audience was, what it would look like to scale her business with in person workshops and how she can start gaining traction online again.

We spent 6 weeks together, working through the stages of her project and ensuring that there was alignment and clarity in the direction we were moving.

Her project consisted of:

• Tagline Development

• Brand Identity Suite: Master + Primary Logo, Secondary Logo, Brand Mark, Typography Pairing, Colour Palette

• Packaging Design

• Print Design

Since working together, Jenn has increased her following online, increased sales, has been a vendor at markets in Calgary and continues to show up consistently on IG. She has started making her own products and is adding to her line of natural skincare products. You can check out her online shop here.